Cocaine has become rife in society. Particularly in the UK. It’s become a real part of lad culture, becoming as prominent a part of a pre-match routine on a Saturday as going to the pub.
Its normalisation is stark, to the point where 10% of people between 16 and 59 have used it at least once in their lifetime, while the UK also has the second highest rate of usage in the world.
That’s largely down to the substance becoming more accessible than ever and glamorised across music, film and, prominently, social media. Teenage boys can often be influenced by this, while also being pressured by other friends or groups to become part of “the gang”.
Education around the substance is important, particularly as addiction rates are rising and more young people are finding themselves in drug rehab. So, if you feel like a talk with your son is necessary, here are five tips to address cocaine in today’s society…
Start the Conversation Early and Keep It Ongoing
Don’t wait until you suspect something might be the case, begin the conversation before he reaches the age where the likes of peer pressure and social media can become more influential in his life. You should look to present information in a factual, calm and understandable manner and ensure that it feels like a conversation rather than a lecture.
Make the discussions part of regular conversations around health, choices and responsibility and avoid using things like scare tactics, which can automatically put your teen on the back foot or make them more defensive.
Keep the dialogue open and encourage them to feel comfortable in coming to you with any concerns or questions they may have.
Use Real-Life Examples to Illustrate the Risks
You want to make the information you’re providing relatable and highlight the “real-life” behind it. Teenagers tend to respond well to real world stories, so finding examples of how cocaine has affected young people’s lives can be really helpful in bringing the risks of cocaine into focus.
Look for news articles, documentaries, podcasts or anything else that highlight the risks and make them feel more tangible. Do try to avoid anything sensationalised. Your aim isn’t to scaremonger, but provide a realistic understanding of the effects cocaine can have on a person’s life.
Discuss the Social Pressures He May Encounter
Peer pressure is a significant factor in teenage drug use. Teenage boys, in particular, may feel pressure to appear ‘cool’ or accepted by their peers. Talk openly about these social dynamics and help your son prepare strategies for handling situations where drugs are offered.
Role-play scenarios together, providing him with practical responses and exit strategies. Phrases such as “No thanks, I’m not into that,” or “I’ve got to stay sharp for football practice tomorrow,” can empower him to decline offers confidently. Reinforcing that it is okay, and often respected, to say no can strengthen his confidence in making healthy choices.
Encourage Critical Thinking About Media and Cultural Messages
Cocaine is sometimes portrayed in films, music, and social media as glamorous, exciting, or harmless. Encourage your son to critically examine these portrayals. Ask questions like, “What do you think happens to people who get involved with drugs long-term?” or “Why do you think some celebrities seem to glamorise drug use, even when we know the dangers?”
By fostering critical thinking, you help your son build resilience against misleading or harmful cultural messages and strengthen his ability to make informed decisions based on facts rather than hype.
Create a Safe and Supportive Environment
Perhaps most importantly, ensure your son feels safe discussing difficult topics with you without fear of harsh judgement or punishment. If he senses that he can approach you with honesty, he is more likely to open up if he’s feeling pressured or is struggling.
Reassure him that your primary concern is his wellbeing. If you suspect he’s already been exposed to or experimented with cocaine, respond with care and a focus on support and solutions rather than anger. Early intervention, coupled with professional support where necessary, can make a significant difference in preventing long-term harm.
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