Fashion styles are constantly changing as new trends, such as jogger sets, emerge and catch the public’s attention. Mini skirts, power suits, shoulder pads, denim, Lycra, flares, and more, have all had their time in the sun. Sometimes these trends can seem to magically appear from nowhere, but the source of their popularity is often the cause of multiple factors.
How fashion trends develop
Designers:
Fashion designers’ latest collections are showcased at glamorous runway shows around the world. Packed with buyers, the press, and celebrities, these events can have a huge influence over future clothing trends.
Celebrities and Social Media:
Social media platforms such as Instagram and TikTok have become an essential tool in driving fashion trends. Influencers and celebrities utilise these tools to cut across physical and cultural boundaries and showcase their personal style to a global audience.
Cultural and Social Factors:
Fashion trends can also be influenced by broader cultural and social trends, such as the rise of a particular music genre like rap, grunge, hip hop, and more. Economic and political changes can also impact fashion choices and trends.
Today’s key style trends
The joy of fashion is its constant evolution and the ability for people to experiment and find their own style. Low-rise pants, crop tops, capri pants, platform shoes, and chunky sneakers may be on their way out, but there’s always something new and inspiring to replace them.
Streetwear
The origins of streetwear are rooted in the skate and surf cultures of 1970s California and a laid-back, casual vibe. The 1980s and 90s saw the hip-hop scene adopt take the style further, and create the trend of oversized fits, bold logos, and statement sneakers.
A key item of this trend was jogging suit sets, with groups such as Run-DMC popularising tracksuits and taking them out of the gym and on to the street. Celebrities followed suit and streetwear became a global trend that continues to inspire designers and consumers.
Jogging sets have become a stable in streetwear and are now considered mainstream. It is considered a staple piece and a versatile choice for multiple occasions. They can be dressed up or down, worn with sneakers, flats, and heels, and can be layered with a variety of other pieces.
Vintage
The renaissance of the vintage fashion style has been driven by nostalgia, sustainability, and the influence of pop culture and social media. These pieces offer a connection to the past, while also providing unique, eco-friendly alternatives to consumers who don’t want to buy into the ethos of fast fashion and consumerism.
Celebrities, fashion houses, and social media have also played a role in the trend’s resurgence, while Gen Z have raided their parents’ wardrobes to find inspiration, utilise unique pieces, and save money. This year, the big fashion houses are using a lot of retro florals, ensuring the vintage style is not going away any time soon.
Preppy
A mix of classical and traditional college fashion, this style originates from the British preparatory schools of the mid-19th century. It eventually found its way to the US in the 20th century, where it was adopted by Ivy League institutions.
Preppy style is essentially a mix of classic sportswear and casual tailoring, combined to create a mix of leisurewear and traditional attire. Typical examples include rugby shirts, polo shirts, blazers, boat shoes, chinos, and cable-knit sweaters.
The style has been popularised by celebrities in recent years, including Sabrina Carpenter, Billie Eilish, Hailey Bieber, Rihanna, Sydney Sweeney, Ryan Reynolds, Justin Timberlake, and Zoe Saldaña.
Bohemian
Bohemian fashions have been in and out of style since the 1970s, but the turn of the millennium saw a resurgence in its popularity. Sienna Miller, the Olsen twins and Nicole Richie were among the many celebrities adopting the trend and pairing ruffled blouses with studded boots and extra-wide belts.
The romantic, free-spirited, bohemian style is back once again in the shape of Bohemian Daydream. Sheer fabrics and handcrafted details with beading and embroidery were stars of the show on the designer runways last year. While stars such as Zoë Kravitz, Rosé, and Rihanna have also recently embraced the freedom and creativity that bohemian fashion allows.
Fashion is all about expression, and with so many styles and trends out there, finding the look that allows you to be yourself has never been easier.
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